From demanding greater transparency to using less plastic, eating more plant foods and striving for cleaner labels, consumers are increasingly thinking about the impact of their buying and eating habits on both their personal health and that of the planet. As sustainability takes centre stage, preferences are increasingly shifting toward brands that can genuinely demonstrate they share the food related values consumers really care about.
For food marketers and innovators, this shift provides significant opportunities for connecting to consumers in a meaningful way, therefore building trust, loyalty and ultimately growing market share. But how do you get started? Product reformulation, clean labels, and transparency are only part of the answer. The key question is how do you stay ahead of the competition and with so many choices, how do you decide what to do next? This webinar will provide answers to all of these questions and will provide you with insights in this rapidly growing area of food marketing and innovation.
Join Sharon on 15 May at 11am AEST.
Register in advance for this webinar
When: May 15, 2019 11:00 AM Canberra, Melbourne, Sydney
Price - $32 USD / $45 AUD
After registering, you will receive a confirmation email containing information about joining the webinar.