Helping business tell better stories about the future of food.
Sharon is passionate about leaders in the food sector driving change to create a better future for people, the planet and for business prosperity. At a time when we are facing significant challenges linked to the way food is produced and consumed Sharon believes it is those in the business of food who are best placed to lead the future. The key currency required to do this however is to build the voice of leaders and to grow business trust.
From this perspective, Sharon speaks at conferences and events outlining the key global mega-trends that will transform food production, consumption and consumer demand in the years ahead, and shares her insights and strategies about how leaders within the sector can not only be future ready, but can be key influencers of change.
Sharon understands the heart of food and the science of nutrition, and is a marketer, communicator, commentator and innovator who draws examples from her diverse background to deliver presentations in a thought provoking and inspirational style.
Sharon presents the business case for future readiness and outlines what leaders can do now to prepare for what comes next.
The business and provenance of food is undergoing rapid change. Increasing consumer expectations linked to the way food is grown, produced and consumed continue to put increasing pressure on companies to innovate, engage and demonstrate greater responsibility and integrity. A noisy and increasingly fragmented market with greater competition is making it difficult to be heard and more challenging for brands to stand out. This shift in consumer values is creating significant threats while opening new opportunities, for those in the business of food.
In her latest book, Food for a Better Future, Sharon outlines the three essential ingredients food businesses need to be future ready. Order your copy here.
You can also request a copy of Sharon's white papers here.
As we move from the Knowledge Economy to the Human Economy, never has there been a more important time for food businesses to demonstrate their ‘humanness’. Leaders and businesses that can connect with consumers by telling better stories about their food, will be those gaining traction and building a more resilient future.
To prepare food businesses for the human economy, Sharon works with leadership, marketing and innovation teams to build their thought leadership on the future of food and to generate a greater share of voice in the market. As an experienced communicator she assists leaders to develop their view point about the future of food and to create a platform for effective communicatation.
Her ‘Leader as Influencer’ program is run as a strategic activity that assists clients gain the confidence to tell better stories about their food and to build trust and engagement with key stakeholders.
Latest Tweets by @Sharon_Natoli.....
The Tiny Peace Kitchen in Japan serves homemade food that’s additive-free, sustainable, locally sourced and with ze… https://t.co/fB4uOLikGN
"The food sector is going through a revolution. There’s an understanding that the traditional model for food produc… https://t.co/LhLdtqRaTu
How do we feed 9 billion people by 2050? While we could be short 214 trillion calories per year by 2027, Sara Menk… https://t.co/usj68AH7l7