Marketing Healthy Foods

A Small Group Mentoring & Training Program for SME’s

Develop Meaningful Claims, Engaging Content and Compelling Communications

If you’re a small to medium sized (SME) food business with a product that provides a health benefit and you’re looking to develop or refresh your claims, labeling and communications then this program is for you.

Are you:

  • Looking to communicate the health credentials of your products more effectively?

  • Seeking more guidance around the wording of your claims?

  • Feeling there’s more to say about the health credentials of your products but are unsure how to confirm this?

  • Struggling to differentiate your health related message in a crowded market?

  • Looking for new ideas for your social media content calendar?

  • Needing to re-invigorate sales to maintain shelf space?

 This 3 month group mentoring and training program will cover the following:

  • Developing a communication strategy that engages your consumer.

  • How to identify nutrient content claims.

  • How to extend nutrient content claims to health claims.

  • How to word health and nutrition claims to ensure compliance.

  • Current nutrition and health trends.

  • Regulatory considerations – on pack, advertising, public relations and social media.

  • Social media content development.

  • Matching product attributes with opportunities.

  • Wording claims so they are meaningful and compliant.

  • Considerations around claim execution.

  • Leveraging to build effective content.

  • Spokespeople for your brand

  • Communication tips

Commencing on 31 January 2020 and running for 3 months we are currently taking expressions of interest. Please get in touch for further details.


Trend Connections

Getting consumers to LOVE your brand!

Elevate the confidence of innovation and marketing teams and bring ideas to market faster by maintaining awareness of the latest health and nutrition trends while enhancing levels of understanding about how to effectively apply them to brand strategy.  Now more than ever food businesses need to be experts in food. To resonate with consumers and apply trends effectively and efficiently in practise, those working at the coal face need to be ahead of the curve, and health and wellness is one of the biggest opportunities for connecting with consumers in a meaningful way. A program of quarterly workshops on food, health and nutrition trends of relevance to your business will not only keep your teams informed of the latest insights, they will gain confidence about how to apply these to current and future projects to ensure ideas are not only noted, but are leveraged to support sales and category growth.

As a result of this program your team will:
• Have clarity around food, health and nutrition trends and insights that provide the greatest opportunity for growing your brands.
• Have confidence to apply insights accurately and with relevance to current and future projects.
• Have a suite of innovative ideas for the product development pipeline and for use in content marketing.

Please get in touch for further details and to find out how the program can be tailored to meet your needs.


Thanks for your work on the Australian sweet potato campaign launch, Sharon… we couldn’t have done it without your input on the health trends data and their application.

Monique Emmi, Marketing Manager, Horticulture Innovation Australia Limited