Matt talks on the future across various industries sharing his insights around navigating in the decade of disruption. In this interview, he shares some of his thoughts and highlights their relevance to the business of food.
One of the biggest shifts we're seeing is that of the educated consumer. People want to be involved in the buying process and businesses will need to develop levels of expertise that match this more informed consumer.
The emergence of radical transparency and responsibility is a critical influencer of future success. Selling is no longer command and control, transactional or about pushing products. It's increasingly about creating partnerships with the buyer.
On the balance between standing out and fitting in, this is playing out in the move from customer service, through to customer intimacy and now to customer inspiration. For brands and businesses it's now about taking people to a place they didn't know they wanted to go.
For a copy of Matt's book Next https://lnkd.in/gtJBS7v