Sharon Natoli is author of Food for a Better Future – a new direction for the global business of food and speaks at conferences, events and investor briefings about the future of food.
Sharon combines her breadth of experience as an advisor in nutrition across the food sector with her innate ability to understand the macro-forces influencing the future of food and shares her insights with audiences and clients in a way that will prepare them to navigate change in the food business landscape ahead.
Sharon understands the heart of food and the science of nutrition, and is a marketer, communicator, commentator and innovator who draws examples from her diverse background to deliver presentations in a thought provoking and inspirational style. What sets her apart is her ability to communicate her messages about the future in a way that is meaningful and provides a clear direction forward for those in the business of food.
Sharon will work with you to stimulate new ways of thinking and assist your audience and organisation to connect change and trends to strategy, marketing and innovation. She presents the business case for future readiness and outlines what to do now to prepare for what comes next.
Along with her speaking and writing, Sharon is Founding Director of Food & Nutrition Australia (est. 1997) and for the past 30 years has worked with global and local food brands and producers to assist them prepare for the future by bringing healthier foods to market. Her work with individuals provides her with a grass roots understanding of the influences behind consumers food purchasing decisions and how to communicate in a way that motivates for change.
In her latest book, Food for a Better Future – a new direction for the global business of food, Sharon outlines her vision for how those in the business of food can create meaningful connections with consumers, enhance business success and lay the foundations for a better future for people, the planet and business profits.
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Sharon and her team have been instrumental in providing the guidance and expert advice we have needed over the past decade to change perceptions about eggs and to put them firmly back on the plates of Australian consumers.
David Mogford, Marketing Manager, Australian Eggs
Over the last 5 years we have been reviewing our healthy bread range & how it best fits our customer needs. Sharon has been a vital part of this process working with Bakers Delight to determine how each loaf benefits different customer segments & recommending how to address & close the gaps that existed. On top of this, Sharon has been a real partner who is proactive in sharing information she comes across that could benefit us. I would recommend Sharon for anyone looking for knowledge & business solutions around the healthy eating space.
Lisa Hay, Range Innovations Manager, Bakers Delight
I approached Sharon when the Jamaica Blue Brand was undergoing a redevelopment of their healthier food offering. Sharon helped us by creating specific criteria which delivered recipes that were both nutritiously beneficial and within a specified kJ range. Sharon was able to deliver this criteria whilst still keeping true to the Jamaica Blue food philosophy with achievable criteria within the QSR space. The result was a new contemporary product range available to Jamaica Blue franchise partners and their customers which encouraged healthy and clean eating across Australia. I found it comforting to know that Jamaica Blue had the expertise involved in creating this range to assure the Brand is in line with current trends and meeting healthy eating guidelines.
I would recommend Sharon & the team at Food & Nutrition Australia to those who require nutrition expertise & support to develop clear criteria to guide food development while complementing brand values.
Danika Heslop, Food Manager - Jamaica Blue