Sharon Natoli is author of Food for a Better Future – a new direction for the global business of food and speaks at conferences and events about the future of food.
As Founding Director of Food & Nutrition Australia, she has a 25 year history as an opinion leader, sought after media commentator, and as an adviser to businesses in the food sector.
For more than two decades, Sharon has been helping food businesses communicate accurately and meaningfully with consumers, assisting them to develop and launch foods that meet consumers expectations for healthier products.
Drawing on her extensive experience across a breadth of food and beverage categories, Sharon now works with her clients to develop their thought leadership around the future of food, assisting them to develop their own vision and values about the future of food, to bring this to life by telling better stories about their food and to grow consumer and employee trust and loyalty.
She works with her clients to expand their share of voice in the market, accelerate sales growth and shareholder return, and to re-build consumer trust and loyalty.
Her keynote presentations outline a way forward and a platform for long term, sustainable business growth.
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Sharon and her team have been instrumental in providing the guidance and expert advice we have needed over the past decade to change perceptions about eggs and to put them firmly back on the plates of Australian consumers.
David Mogford, Marketing Manager, Australian Eggs
Over the last 5 years we have been reviewing our healthy bread range & how it best fits our customer needs. Sharon has been a vital part of this process working with Bakers Delight to determine how each loaf benefits different customer segments & recommending how to address & close the gaps that existed. On top of this, Sharon has been a real partner who is proactive in sharing information she comes across that could benefit us. I would recommend Sharon for anyone looking for knowledge & business solutions around the healthy eating space.
Lisa Hay, Range Innovations Manager, Bakers Delight
I approached Sharon when the Jamaica Blue Brand was undergoing a redevelopment of their healthier food offering. Sharon helped us by creating specific criteria which delivered recipes that were both nutritiously beneficial and within a specified kJ range. Sharon was able to deliver this criteria whilst still keeping true to the Jamaica Blue food philosophy with achievable criteria within the QSR space. The result was a new contemporary product range available to Jamaica Blue franchise partners and their customers which encouraged healthy and clean eating across Australia. I found it comforting to know that Jamaica Blue had the expertise involved in creating this range to assure the Brand is in line with current trends and meeting healthy eating guidelines.
I would recommend Sharon & the team at Food & Nutrition Australia to those who require nutrition expertise & support to develop clear criteria to guide food development while complementing brand values.
Danika Heslop, Food Manager - Jamaica Blue