The values driving consumers food purchasing decisions are shifting – from taste, price and convenience toward health & wellness, safety, experience, social impact and transparency. According to Deloitte, of these emerging values, health and wellness is the most important, as well as the most complex. Given this, food and beverage brands looking to build future relevance will need a high level of awareness and understanding of the health & nutrition trends on the horizon.
This webinar will provide an overview of the key trends for 2019 that provide the best opportunities for brands to connect with consumers in a meaningful way in the year ahead. Hosted by the Australian Institute of Food Science & Technology, join me to learn:
The top health and nutrition trends for 2019
The relevance and application of these trends to new product development and on-pack claims
Effective ways to apply each trend to marketing and communications
To book your place click here.