Food for a Better Future - a new direction for the global business of food

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Book-Mockup.jpg

Food for a Better Future - a new direction for the global business of food

29.95

Emerging consumer values are mobilising a shift in the drivers of consumer purchasing decisions. The ability to embrace change, and to move from a ‘me too’ position to one that is more meaningful, will amplify business performance, strengthen the ability to meet key performance indicators, re-ignite trust and create long term consumer engagement. This book argues the case for a new direction in food marketing and innovation and outlines the three essential ingredients for food businesses seeking relevance in the years ahead.

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Having a vision is well and good but to thrive in this decade of disruption, businesses need to balance this with clarity about what to do now. This book provides both – a vision for a better future for food and a clear strategy about how to prepare today, for what comes next.
— Matt Church, Founder, Thought Leaders Global