Food Businesses as Leaders of Change - building resilience in times of disruption

In a noisy and competitive world, disrupted by technology and threatened with greater regulation, only food businesses that can connect with consumers through genuinely shared values will prosper and thrive.  This presentation outlines how changing consumer values are transforming food purchasing decisions and shows how those in the business of food can build resilience by keeping up.  It provides key strategies for gaining consumer trust, building customer and team loyalty, making faster and better decisions and creating a strong brand voice that will enable your business to lead, grow, and make a difference, in the decade ahead.

Consumers Evolving Definition of ‘Healthy’

Research shows 83% of global consumers consider diet and nutrition important to their wellbeing meaning food products that offer a health and wellness benefit continue to capture an increasingly greater share of the global food market.  However keeping pace with how consumers assess the health value of a food is challenging and is the key to long term success in this space.  This presentation provides Sharon’s key insights around the changing definition of what it means for foods to be considered ‘healthy’ and how this evolution will influence the future of food marketing and production.  It provides ideas and suggestions for how your business can best tap into and apply these insights to lead and remain competitive in today’s constantly changing market.

Eat for a Better Future

An average person eating 3 times a day has 1,095 opportunities over the course of the year to vote for the type of world they want to live in.  Food choices have a significant influence on personal health and the health of the planet and make a strong contribution to role modelling the eating habits of future generations.  This presentation provides key strategies for making easy and sustainable food choices that contribute to better personal health, enhance the health of the environment, and save money in the process.  As a result of this presentation, your audience will feel inspired to make more intentional food purchasing decisions, have a greater awareness of the food choices they are making and feel empowered to eat their way toward a better future. 

“Sharon has presented to our team on numerous occasions and consistently delivers a message of value. When speaking, she is able to engage the audience while also inspiring them to apply her insights in practise. Her style is professional, while also being personable, flexible and very easy to work with.”

Adriana Hincapie, National R&D Team Leader, Parmalat Australia

"Sharon presented at our recent Austrade FoodTech investors event and the feedback has been extremely positive. She was able to inspire and engage the audience with her message while also tailoring it to their needs and interests. I would be happy to recommend Sharon as a speaker for similar events."

Luisa Rust, Manager Agribusiness and Food Priority Team, Austrade

"Thanks Sharon - an excellent, forward thinking and case study presentation to a packed session."

Convenor, AIFST, The Future of Food Convention

"Thank you for presenting to our egg industry forum. Your presentation was very well received by the audience and we’ve received a significant amount of positive feedback."

Kai Ianssen, Communication Manager, Australian Eggs