Connecting food businesses with a healthier future.
Now, as the world faces significant challenges linked to the production and consumption of food, consumers are looking to spend more of their food dollars with businesses that stand for something greater than the food they sell, market or distribute.
Research shows that having a vision, values and voice that connects brand beliefs to the food related issues consumers really care about will drive growth by double the market average.
Sharon’s presentations provide a strategy for those in the business of food looking to prepare for the future by connecting their brand to consumers in a way that will drive growth, build brand leadership and forge long term customer loyalty.
If you’d like a thought provoking and inspiring presentation at your next conference or event, please get in touch.
The business and provenance of food is undergoing rapid change. Increasing consumer expectations linked to the way food is grown, produced and consumed continue to put increasing pressure on companies to innovate, engage and demonstrate greater responsibility and integrity. A noisy and increasingly fragmented market with greater competition is making it difficult to be heard and more challenging for brands to stand out. This shift in consumer values is creating significant threats while opening new opportunities, for those in the business of food.
In her latest book, Food for a Better Future, Sharon outlines the three essential ingredients food businesses need to be future ready. Order your copy here.
You can also request a copy of Sharon's white papers here.
Sharon works with leadership, marketing and innovation teams in the food sector to help them connect evolving consumer trends with business strategy. Her ‘Food Philosophy’ program is run with leadership teams as a strategic development activity that assists the business articulate a vision for food, and create associated food values and commitments that demonstrate shared values with consumers.
Her ‘Trend Connections’ and ‘Mediocre to Meaningful’ programs are run with marketing and innovation teams to connect consumer trends with product claims, content and communication strategies.
These programs help food businesses identify untapped opportunities from existing products, fill their product development pipeline with innovative new ideas, build higher value products and get ideas to market faster.
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