Food for a Better Future - available now
Food for a Better Future is now available. Order your copy, by visiting the store.
This book shows how leading food businesses are creating a better future through the adoption of a purposeful and values lead strategy that engages stakeholders, enhances brand meaning and differentiates their brand in the market. In a noisy and competitive world, disrupted by technology and threatened with greater regulation, only food businesses that can connect with consumers through genuinely shared values will prosper and thrive. Food for a Better Future outlines how changing consumer values are transforming food purchasing decisions and shows how those in the business of food can keep up. It provides key strategies for gaining consumer trust, building customer and team loyalty, making faster and better decisions and creating a strong brand voice that will enable your business to lead, and make a difference, in the decades ahead.
Please get in touch to request a copy of one of my white papers. Topics include insights on the issue of sugar, how to use nutrition as a driver of innovation, and health and nutrition insights influencing the future of food. See below.
Using Nutrition to Drive Innovation
Differentiate trends from fads, fill your NPD pipeline with brilliant ideas and use nutritional hot buttons to drive product sales.
Connecting with a Conscious Consumer
Accelerate trust and build future relevance by connecting effectively with the emerging, more conscious consumer.
Trend Connections - Definition of Healthy
Keeping pace with consumers evolving definition of what it means for foods to be considered ‘healthy’ is critical for food businesses today.