Connecting global change to local strategy.
Sharon speaks about the role food businesses are playing in creating a better future for the health of people and the planet through the way food is grown, produced, distributed and sold. She believes that by leading and embracing change, those in the business of food can be effective facilitators of a better future.
Emerging consumer values are mobilising a shift in the drivers of food purchasing decisions and the ability of food businesses to adapt and embrace these values provides a solution to many of the big problems the world faces today, while also generating a return on business integrity.
Sharon shares her insights around the drivers shaping the future of food and is committed to inspiring a better future through food by presenting the business case for change.
The business and provenance of food is undergoing rapid change. Increasing consumer expectations linked to the way food is grown, produced and consumed continue to put increasing pressure on companies to innovate, engage and demonstrate greater responsibility and integrity. A noisy and increasingly fragmented market with greater competition is making it difficult to be heard and more challenging for brands to stand out. This shift in consumer values is creating significant threats while opening new opportunities, for those in the business of food.
In her latest book, Food for a Better Future, Sharon outlines the three essential ingredients food businesses need to be future ready. Order your copy here.
You can also request a copy of Sharon's white papers here.
Sharon provides advisory services to food businesses and speaks to teams about the mega-trends influencing the future of food. She runs programs to help food businesses develop their leadership position in the market through the creation of their own vision for food and associated food values and philosophy. This enables her clients to create more meaningful connections with consumers, supports greater brand loyalty and develops stronger team engagement.
Sharon also develops and presents programs and workshops on how to connect with a more mindful consumer, deepening understanding and awareness of future food trends and providing health and nutrition insights that will influence the future consumer.
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