Connecting food businesses with consumers changing values.
Sharon speaks at conferences and events about consumers changing values and how they are driving food purchasing decisions now and into the future. She is driven to inspire those in the food sector to connect with consumers in a meaningful way, therefore building brand advocacy and long term customer loyalty.
As a visionary thinker, Sharon outlines a recipe for a new direction in food marketing and innovation that will prepare food businesses for future growth, enhance trust with consumers, accelerate growth and create greater team engagement.
Sharon will inspire your audience with a thought provoking presentation aimed at creating a better future through food by presenting the business case for change.
The business and provenance of food is undergoing rapid change. Increasing consumer expectations linked to the way food is grown, produced and consumed continue to put increasing pressure on companies to innovate, engage and demonstrate greater responsibility and integrity. A noisy and increasingly fragmented market with greater competition is making it difficult to be heard and more challenging for brands to stand out. This shift in consumer values is creating significant threats while opening new opportunities, for those in the business of food.
In her latest book, Food for a Better Future, Sharon outlines the three essential ingredients food businesses need to be future ready. Order your copy here.
You can also request a copy of Sharon's white papers here.
Sharon provides advisory services to food businesses and speaks to teams about integrating human centred elements of food and eating into marketing and innovation as avenues for elevating brand meaning. She runs programs to help food businesses develop their leadership position in the market through the creation of their own vision for food and associated food values and philosophy. This enables her clients to create more meaningful connections with consumers, supports greater brand loyalty and develops stronger team engagement.
Sharon also develops and presents programs and workshops on how to connect with a more mindful consumer, deepening understanding and awareness of emerging elements linked to the future food and providing insights around the human centred elements of food and eating that will influence the future consumer.
Latest Tweets by @Sharon_Natoli.....
3 impt goals here 1.Encourage shoppers to adopt more sustainable diets 2. Boost biodiversity in food production 3.S… https://t.co/62IddIBwao
The Cream Cheese Distraction https://t.co/JH6Bl6tdnM
Food businesses can be leaders of change. Do more than sell good food - stand for something bigger.… https://t.co/954LIG7czV