Creating meaningful connections with consumers.
In a noisy and competitive world, disrupted by technology and threatened with greater regulation, only food businesses that can connect with consumers through genuinely shared values will prosper and thrive.
One of these values is the drive towards health and wellness.
In her presentations, Sharon outlines how consumers definition of ‘health’ is evolving and provides strategies that assist food businesses to connect with this evolving definition in a meaningful way.
She provides key insights around health and wellness that when applied, will assist brands to gain consumer trust, make faster and better decisions and build a strong voice in the market, enabling and facilitating future relevance.
The business and provenance of food is undergoing rapid change. Increasing consumer expectations linked to the way food is grown, produced and consumed continue to put increasing pressure on companies to innovate, engage and demonstrate greater responsibility and integrity. A noisy and increasingly fragmented market with greater competition is making it difficult to be heard and more challenging for brands to stand out. This shift in consumer values is creating significant threats while opening new opportunities, for those in the business of food.
In her latest book, Food for a Better Future, Sharon outlines the three essential ingredients food businesses need to be future ready. Order your copy here.
You can also request a copy of Sharon's white papers here.
Sharon provides advisory services to food businesses and speaks to teams about the impact of health and wellness on the future of food. She runs programs to help food businesses develop their leadership position in the market through the creation of their own vision for food and associated food values and philosophy. This enables her clients to create more meaningful connections with consumers, supports greater brand loyalty and develops stronger team engagement.
Sharon also develops and presents programs and workshops on how to connect with a more mindful consumer, deepening your teams understanding and awareness of future food trends and health and nutrition insights influencing the future consumer.
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Great to see continued action in this area: UK grocers pledge to halve food waste from 'farm to fork' by 2030 https://t.co/6Hbau4ES6P